FOUNDER
Amaris Perez
STRUCTURE
Sole Proprietorship
LOCATION
Florida, USA
01
Business Overview
Design & production,
unified.
Your brand is what people say about you when you're not in the room.
"
​The philosophy behind every project at AP & Harris Designs
AP & Harris Designs is a Florida-based creative studio offering comprehensive graphic design and print production services to small businesses, schools, nonprofits, and community organizations. Founded and led by Amaris Perez — a professional graphic designer — the studio uniquely combines design expertise with in-house print production capabilities, serving as a single trusted partner from concept through finished product delivery.
Most print shops cannot design. Most designers do not print. AP & Harris Designs does both — under one roof, with one point of contact. This eliminates the coordination friction clients face when working with two separate vendors, and ensures every printed product reflects the same creative standard as the original design.
Structure
Sole Proprietorship — DBA: AP & Harris Designs
EIN
Obtained — Federal Employer Identification Number
Resale License
Active — Tax-exempt wholesale purchasing authorized
DUNS / UEI
Obtained — Federal grants & government contracts eligible
WOSB Status
Woman-Owned Small Business — Federal set-aside programs
Education
B.S. Computer Science — Business Pathway (actively pursuing)
Community
The RISE Program — Minority entrepreneur initiative
Website
Mission
To deliver end-to-end creative and production solutions — from brand identity to finished print — giving Florida businesses a single trusted partner; and through
The RISE Program, to extend these same resources to underserved minority entrepreneurs building their futures.
02
Services & Revenue Model
One studio.
Every service
your brand needs.
80%
Design Margin
Logo and brand identity work commands premium margins with zero material cost.
65%
Apparel Margin
In-house DTF printing and heat press enables strong margins on custom apparel.
​
15%
Reinvestment
Minimum net profit reinvestment mandate per written Operating Statement.
Brand Identity
& Logo Design
Complete visual identity systems: logos, color palettes, typography, brand style guides, and stationery packages designed to build lasting brand recognition.
80–90% Margin
01
Banners, Signage & Large-Format
Event banners, yard signs, decals, and large-format print for businesses, events, schools, and community organizations. Currently being brought fully in-house.
High Margin — In-House Target
03
Publication & Marketing Design
Flyers, brochures, social media graphics, advertisements, programs, and promotional materials for businesses, schools, churches, and nonprofits.
80–90% Margin
05
Custom Apparel -
DTF & Heat Press
In-house direct-to-film printing and heat press for custom branded apparel, uniforms, spirit wear, and promotional merchandise at any quantity.
​
50–65% Margin
02
UV Flatbed & Specialty Print
UV printing on hard surfaces — awards, plaques, gifts, promotional items, and specialty products. A premium-tier service with strong per-unit margins.
​
Premium Margin — Grant Target
04
Corporate Stationery & Print Packages
Letterheads, business card sets, envelopes, notepads, and branded stationery packages. Rush/priority tier available at 48-hour premium turnaround.
Recurring Restock Revenue
06
03
Community Initiative
The RISE Program
—community by design.
Active Community Program
The RISE Program is a structured community development initiative providing free and subsidized professional branding, social media design, marketing education, and startup mentorship to underserved minority entrepreneurs across Florida. Funded separately from commercial operations through dedicated grant allocations.
R
REPRESENTATION
I
IDENTITY
S
STRATAGY
E
ELEVATION
Every dollar invested in AP & Harris Designs also funds The RISE Program. A completed studio generates more commercial revenue, which sustains RISE. RISE graduates become future commercial clients and community ambassadors. The model is self-reinforcing.
Complete logo, business card, and stationery for qualifying minority entrepreneurs at no cost.
Four quarterly workshops — Brand Yourself, Market Like a Business, Start Smart, Print & Promote.
Profile graphics, content templates, and launch kits to establish a professional online presence.
One-on-one sessions with Amaris Perez covering brand strategy, business planning, and grant readiness.
Year 1 Impact Targets
15
Entrepreneurs
served
4
Workshops
Delivered
60
Total
Attendees
8
New Businesses Launched
04
Production Facility
Owned. Permanent.
Ready to build.
AP & Harris Designs operates from a dedicated 1,040 square-foot cinderblock studio on the owner's property in Florida. The building features a newly installed roof and solid permanent construction — eliminating lease costs and providing a stable, long-term operational foundation. The completed studio will serve double duty as both a professional production facility and the primary venue for RISE Program workshops and mentorship sessions.
Studio Size
1,040 sq ft
Lease Cost
$0
Cinderblock — Owner-occupied — New roof installed
Permanent owned structure — no rent
STRUCTURE
Cinderblock — Owned
ROOF
New — Installed ✓
DTF PRINTER
In Operation ✓
WINDOWS
Replacement Needed
INTERIOR FINISH
Insulation / Drywall / Flooring
CLIMATE CONTROL
Mini-Split AC — Needed
05
12-Month Growth Plan
Phased expansion —
commercial & community.
Months 1 – 3
Foundation
& Launch
Complete facility buildout — windows, AC, interior finishing. Install production equipment. Launch corporate stationery and banner/sign services. Develop RISE Program curriculum, materials, and community partnerships.
Months 3 – 5
Client Acquisition & RISE Launch
Activate Chamber of Commerce and local business networks. Land 5–10 anchor commercial clients. Launch The RISE Program with first cohort of 5–8 participants. Deliver inaugural quarterly workshop.
Months 5 – 8
Contracts
& Recurring Revenue
Begin government and nonprofit contract pursuit via SAM.gov. Introduce annual brand retainer packages for repeat clients. Deliver second RISE workshop. Feature RISE Program graduates on studio website and social media.
Months 8 – 12
Scale & Certification
Pursue WOSB federal certification. Expand to wide-format event signage market. Deliver third and fourth RISE workshops. Document Year 1 RISE outcomes for grant renewal. Target 30% commercial revenue growth over prior year.
05
Grant Alignment & Funding Strategy
Two funding streams.
One unified model.
The combination of AP & Harris Designs' commercial operation and The RISE Program creates a uniquely fundable profile — qualifying for commercial business grants for studio equipment and facility, while simultaneously qualifying for community impact and equity grants specifically for RISE Program operations. Two parallel, non-competing income streams from one integrated business.
Commercial
Business Grants —
Studio & Equipment
-
SBA Small Business Development Grants
-
Florida Dept. of Economic Opportunity — Small Business Programs
-
WOSB Federal Set-Aside Programs
-
Local CDFI (Community Development Financial Institution) Grants
-
Florida Hurricane / Disaster Recovery & Resilience Grants
-
Florida SBDC Funding Programs
Community Impact Grants
— The RISE Program
Funding
-
Minority Business Development Agency (MBDA) — U.S. Dept. of Commerce
-
SBA Community Navigator Pilot Program
-
Florida Minority Business Enterprise (MBE) Programs
-
USDA Rural Development Community Programs — Florida
-
Corporate CSR Grants — Regional Banks & Employers
-
United Way & Local Foundation Entrepreneurship Programs
Grant Funding — Priority Uses
P1
Studio Facility Completion
Window replacement · Interior insulation, drywall, flooring & electrical · Large-capacity mini-split AC system
P2
Production Equipment
UV flatbed printer for hard-surface specialty printing · Wide-format printer/plotter for banners & signage
P3
RISE Program Launch Fund
Workshop curriculum & materials · Free branding production costs · Community outreach & partnership development
AP & Harris Designs is not just a business,
it is a platform for representation, access,
and economic elevation.
Amaris Perez
Founder & Creative Director — AP & Harris Designs
AP & Harris Designs
Design Studio & The RISE Program · Florida
